The Staff

Joni Martinez

Finance Director

Joni Martinez was born in King City, California, but raised in Switzerland where she discovered her love for the outdoors. One of her favorite childhood memories were Sunday family hikes in the beautiful Swiss Alps.

She returned to the Central Coast in 2000 where she met her wonderful husband of 12 years and where they are raising their two kids.

Joni brings over 26 years of finance experience, first as a bookkeeper for a ship management company overseas, then for a local travel agency, before taking the leap of becoming a business owner herself, providing accounting services to over 40 clients for 16 years. During that time, she gained experience in the non-profit world while working with several local organizations, then later becoming the Finance & HR Director for one of them.

In her free time, you’ll find her enjoying time with family and friends, playing softball, hiking, traveling, baking, and cheering on her kids and husband from the sidelines